The Hoilo blog

Virtual try-on, honestly

Notes from the people building a try-on app — how the technology actually works, where it still falls over, and what any of it changes about buying clothes you can't touch first.

9 articles

A woman in a deep-teal wool coat photographed side-on against a cream studio backdrop
Comparisons22 Sep 2026·9 min

Google Doppl alternatives: what to use now that it's gone

Google Labs shut Doppl down on 30 April 2026 and moved try-on into Search instead. Four kinds of replacement exist — Google's own, the retailer's own, a standalone app and the open-source demos — and which one you want depends entirely on what you were using Doppl for.

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A blank cream paper swing tag on a burnt-orange string, hanging from the cuff of a deep teal wool coat
Shopping4 Sep 2026

Is virtual try-on free?

What costs nothing, what runs a meter, and the arithmetic behind every paywall in the category.

Four folded garments and a pair of loafers laid out in a row on cream paper, like samples on a stylist's table
Comparisons20 Aug 2026

Best virtual try-on apps in 2026

Retailer built-in, search, avatar apps and standalone photo apps — the four types compared.

A woman in a deep-teal wool coat photographed side-on against a cream studio backdrop
How it worksGuide

AI virtual try-on, explained

What it is, how it differs from AR try-on, how accurate it really is, and where your photo goes.

Three layers of cloth overlapping on a cream surface — teal wool, cream silk and an orange rib knit
How it worksGuide

What happens in those 20 seconds

Garment isolation, pose reading, diffusion rendering — the pipeline in plain English.

A burnt-orange midi dress on a wooden hanger, casting a hard shadow on a sunlit cream wall
GuidesStep by step

See how a dress looks on you

The method for dresses specifically, and how to fix a result that comes out wrong.

A woman standing squarely in front of a plain cream wall in an empty room, seen from behind
GuidesPractical

Try clothes on from a photo

Which photo of yourself gives good results, which ones ruin the try-on, and why.

Three pairs of shoes in a row on a pale concrete floor: teal boots, cream loafers, orange trainers
GuidesCategory

Virtual try-on for shoes

Sneakers, boots and heels: where footwear try-on holds up, and where it doesn't.

A folded teal scarf, a ceramic cup and reading glasses on a sunlit cream table
ShoppingFAQ

Questions people ask first

Accuracy, privacy, what happens to your photos, and what try-on can't promise.

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